From South Africa’s Soil to the World’s Table

Welcome to Herbert Farms

Experience the natural sweetness of hand-harvested pineapples — grown with love, delivered with pride.

Shop Fresh Pineapples

🌿 Naturally Grown. Proudly South African.

Why We’re Different from other farms

Zero chemicals. 100% sunshine. Our pineapples are nurtured by nature and harvested by heart.

Meet the Team

🚚 From Our Fields to Yours – Anywhere in the World

Partner With Us (herbert farms)

We supply fresh pineapples to local and international markets. Let’s grow together.

Become a Distributor

Farm Fresh Pineapples

Hand-picked at the peak of ripeness, our pineapples are naturally sweet, juicy, and full of tropical goodness.

Bulk Orders & Distribution

From small shops to large retailers, we supply consistent, high-quality pineapples tailored to your business need

Outgrower Support Program

Empowering local farmers with training, tools, and guaranteed market access to grow alongside Herbert Farms.

Rooted in South Africa. Growing with Purpose.

Get to Know Herbert Farms

Nestled in the fertile heart of South Africa, Herbert Farms is a family-driven agricultural brand producing some of the continent’s finest pineapples. Blending traditional farming wisdom with modern agri-tech, we’re cultivating a legacy of taste, integrity, and environmental stewardship

More About Us

Pineapples Harvested Monthly

10 +

Growing premium pineapples on rich, fertile South African soil.

98% On-Time Delivery Record

Featured in AgriAfrica Magazine

Awarded for Sustainability in 2023

Highly Qualified & Specialized Farmers

Supported Outgrower Farmers

From Farm to Future — Powered by Passion, Delivered with Precision

What We Offer

At Herbert Farms, we go beyond cultivation. We provide reliable, value-packed services that span from fresh produce supply to educational experiences, all driven by our commitment to excellence.

Pineapple Supply

We provide hand-harvested, sun-ripened pineapples straight from our fields in South Africa to markets around the world.

🧃 Juice-Ready Bulk Orders

We supply pineapples in bulk quantities ideal for juice manufacturers and fruit processors.

🤝 Contract Farming & Outgrower Support

We empower local farmers through mentorship, training, and support under our outgrower program.

🚜 Farm Tours & Agri-Education

Open your eyes to the world of farming through our guided farm experiences designed for schools, universities, & curious tourists.

Why Herbert Farms?

More Than Just Pineapples — We're A Promise of Quality.

At Herbert Farms, every pineapple carries the flavor of commitment, sustainability, and care. From hand-picking each fruit to partnering with local farmers and meeting international standards, we stand tall as a brand customers and partners can trust. With us, you’re not just buying produce — you’re investing in excellence.

More Why Choose Us

250+ Acres of Prime Farmland

Spanning lush landscapes in South Africa, our farm boasts nutrient-rich soil ideal for pineapple cultivation.

Export-Ready Certifications

Fully compliant with local and international agricultural export standards, including GlobalG.A.P and phytosanitary certifications.

100+ Outgrower Partnerships

We’ve created a strong network of local farmers who contribute to our supply chain while building sustainable incomes.

2.5 Million+ Pineapples Harvested in 2024

A remarkable milestone that shows our ability to scale without sacrificing quality.

What We Stand For

More Than a Farm — We’re a Movement for Good

At Herbert Farms, we believe in doing business the right way — with heart and responsibility. Our commitment goes beyond the soil:

🌍 Sustainability – We farm with the future in mind, using eco-friendly techniques that regenerate the land.
👨‍🌾 Community Empowerment – We train and uplift local farmers through our outgrower program.
🍍 Premium Quality – Every fruit is inspected, hand-harvested, and quality assured before it reaches you.
🧑🏽‍🤝‍🧑🏾 Ethical Labor – We treat our workers with fairness, dignity, and care — always.
🤝 Reliable Partnerships – From farm gate to foreign ports, we deliver consistently and professionally.

Sustainability

Premium Quality

Community Programs

Ethical Labor

See More Our Commitment

Closes Projects

Latest Projects List

Proud to showcase some of our recent projects

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Sustainable Pineapple Farming

Collaborating for Sustainable Pineapple Farming

Herbert Farms has formed strategic partnerships with government agencies, NGOs, and private-sector players to enhance its pineapple farming…

Educational Outreach & Farm Tours

Agri-Learning and Community Outreach

Herbert Family Farms has launched an educational initiative to provide students, educators, and local farmers with hands-on learning…

Empowerment

Supporting Local Farmers and Women

EmpowerHer is a social impact program that supports rural women with access to land, tools, training, and market…

Pineapple Initiative

The Golden Pineapple Initiative

At Herbert Farms, soil is our foundation. This project introduced a multi-season regenerative plan using compost, crop rotation,…

View All Latest Projects

Testimonials With Us

What Clients Says?

Working with Herbert Farms has been a game-changer. Their pineapples are the freshest we’ve ever received — sweet, golden, and consistent. The professionalism of their team is unmatched.

Christine Rose

Director, Radical Orange Pty Ltd.

Our students loved the farm tour experience! It was fun, educational, and eye-opening. Herbert Farms made agriculture exciting and engaging for all ages

Sincerely

General Agriculture Crop Consultant.

As a local farmer, I’ve been supported through their outgrower program with training and resources. Herbert Farms helped me turn my small plot into a profitable venture

Christine Rose

Director, Radical Orange Pty Ltd.

100

Acres of Cultivated Farmland

Satisfied Clients & Partners

Supported Outgrower Farmers

Agriculture Is The Most Healthful, Most Useful And Most Noble Employment Of Man

Frequently Asked Questions

Most Frequently Asked Questions About The Farm.

We’ve gathered some of the most common questions about Herbert Farms — how we grow, what we offer, and how you can connect with us. If you still have more questions, don’t hesitate to reach out!

Where is Herbert Farms located?

We’re proudly based in the fertile Hluhluwe region of South Africa, known for its rich soil and perfect pineapple-growing climate.

What do you grow at Herbert Farms?

Our main crop is sweet, golden pineapples. However, we also grow other tropical fruits seasonally and support outgrowers with a variety of sustainable crops.

How long have you been operating?

Herbert Farms has been cultivating quality produce for over 10 years, blending modern agricultural techniques with traditional knowledge.

Do you export your pineapples internationally?

Yes! We currently export to over 10 countries, with certified quality standards and reliable supply chains.

Can the public visit Herbert Farms?

Yes, we offer guided farm tours weekly. You'll see our pineapple fields, packaging center, and even taste fresh fruit straight from the field!

Do I need to book in advance?

Yes, we recommend booking at least 48 hours ahead to ensure availability and a personalized experience.

Can I become a distributor or partner with Herbert Farms?

We’re always open to partnerships with aligned values. Please email partnerships@herbertfarms.com to begin the conversation.

Do you offer franchising or outgrower support?

We offer extensive support to outgrowers, including training, seedlings, and sustainability mentorship.

Are your farming practices environmentally friendly?

Yes! We use zero-waste principles, water-efficient irrigation, natural fertilizers, and solar-powered systems.

What community initiatives are you involved in?

We support school gardens, local employment, nutrition programs, and provide scholarships to rural youth interested in agriculture.

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🍍 From Soil to Slice: The Pineapple Journey

Take a visual walk through every stage of our pineapple production—from planting and nurturing in rich organic soil to harvesting, processing, and delivering the freshest, juiciest pineapples.

🌾 Empowering Communities Through Agriculture

Discover how our pineapple farming initiatives are training local farmers, creating jobs, and supporting women-led agribusinesses to foster economic growth.